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Kaboom (breakfast cereal)

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A box of Kaboom breakfast cereal.

Kaboom was the name of a vitamin-fortified, circus-themed breakfast cereal produced by General Mills, which contained oat cereal bits shaped like smiling clown faces and marshmallow bears, lions, elephants, and stars. Its mascot was a smiling circus clown.[1] It originated in 1969.

Known primarily as a breakfast cereal of the 1970s and 1980s, Kaboom remained available for sale until 2010 when it was discontinued by General Mills.


  • Kaboom cereal was referenced in the first chapter of Don DeLillo's 1985 novel White Noise.
  • Quentin Tarantino's 2003 movie Kill Bill: Volume 1 included a scene in which character Vernita Green uses a gun hidden in a box of Kaboom cereal in an attempt to kill The Bride.
  • A box of Kaboom also appears as a focal point in the Butthole Surfers' video for their song "Cherub".
  • Kaboom cereal was referenced in the "Game of Tones" episode of Futurama.
  • Kaboom was the subject of a humorous essay at Ace of Spades HQ on September 4, 2013.
  • In the Mary Tyler Moore episode "Just Friends", anchorman Ted Baxter lists Kaboom and Cocoa Puffs as his favorite cereals.
  • Kaboom cereal was referenced in the MST3k episode "Indestructable Man" during the opening dialogue.

See also[edit]


  1. ^ Bruce, Scott (1992). "33 Big G Critters". Flake: The Breakfast Nostalgia Magazine (9): 17.